Nope. It's not a joke. There is actually a serious suggestion to relax cannabis laws in New Zealand to try and boost tourism figures.
The idea has come from the National Organisation for the Reform of Marijuana Laws (Norml), which, granted, isn't exactly impartial on such topics, after Colorado and Washington states last week voted to legalise marijuana possession for those over 21.
Norml reckons if we trial the same idea in New Zealand - picking Northland as a good spot for the trial because it holds the dubious honour of being New Zealand's cannabis capital - we too could reap the rewards of extra visitors.
Norml says cannabis could be taxed at a higher rate than other goods and part of the taxes used for drug education and rehabilitation.
The Government would also save the $500 million a year it spent on cannabis enforcement and imprisonment, it says.