'What's in a name? That which we call a rose by any other name would smell as sweet."
No, I'm not going to start spouting Shakespeare, but the ancient wordsmith does raise some valid questions about the importance of what one is called.
In this instance though it's not a person I'm thinking of, but a place. Our local tertiary institute, Waiariki.
Toi Oho Mai Institute of Technology was revealed last week as a proposed name for Rotorua and Tauranga's newly-merged polytechnic but it was met with some resistance with people saying it was a mouthful and is difficult to spell.
When I first read the name, I'll admit I wasn't wowed by it but upon learning the meaning I changed my tune.