It's a sport that's traditionally been associated with the most macho of attitudes.
Rugby players are meant to be tough, staunch and in my experience there's not a lot of talk about emotions in the club rooms on a Saturday night.
So it's great to see the initiative by the Te Puke Sports Premier 1 side, who will this weekend wear specially made jerseys highlighting the "It's Not OK" campaign against domestic violence. It's also a fundraiser, with proceeds from the gate charge going to the Te Puke branch of the campaign and supporters encouraged to dress in black.
Cynics may say it's just a jersey, just a gesture that won't change anything.
But I disagree. It's another step in the right direction. Young men such as Te Puke co-captains Dan Hollinshead and Aidan Ross - both potential Bay of Plenty Steamers - are role models in their community.