I wasn't surprised to learn Tauranga was New Zealand's fastest growing town over an 80-year period.
An enviable climate, stunning beaches and a relaxed lifestyle make the Bay a magnet for people looking for a better quality of life.
Interestingly, the region's sunshine hours have been identified as a major drawcard as Kiwis follow the sun to the country's sunniest places.
A long-term analysis by economists from the Motu consulting group and Auckland University has found that sunshine hours were one of four main factors driving the growth and decline of 56 New Zealand towns between 1926 and 2006, along with the quality of the local agricultural land, local educational levels and proximity to the country's biggest city, Auckland.
Niwa listed Tauranga as the fifth sunniest place in New Zealand, with 2345 sunshine hours a year from 1981 and 2010, coming in behind the sunshine capital Whakatane, with 2704 sunshine hours.