It is easy to settle into a comfortable existence and assume those around you are enjoying similar good fortune.
Easy to forget the times in your life when it was not so easy. The days, the weeks, or perhaps the years, when just breaking even was a battle.
Young Tauranga mother Emma Jane-Jones, who featured in the Bay of Plenty Times Weekend, has no illusion about how tough life can be.
She vividly recalls how she felt when, down on her luck and struggling to feed her family, she had to visit the Tauranga foodbank.
While grateful for the support she received, the experience hardened her resolve to improve her situation.