While many people will be able to trim their household budgets to cover rent increases, some simply can't keep up.
Tauranga Budget Advisory Service manager Diane Bruin says wage rates have failed to keep pace with the increase in living costs.
For many families, this may mean something else has to give, such as food. Some describe their rents as "crippling", she says.
Tauranga Property Investors Association vice-president Simon Darmody says long-term investors have been increasing rents to recoup costs of increased rates, insurance, and compliance and maintenance costs.
He says rents in Tauranga were flat for many years and landlords are only now catching up.
We do live in a free market and landlords are running their investments as a business and are entitled to make a profit.
However, a safety net needs to be in place.
In my view, it is essential that more emergency accommodation is available to families who find themselves priced out of the property market.