In the space of 24 hours, Christmas has been ruined for at least five families.
This weekend was a horror one on the region's roads with three people killed in one crash in Atiamuri, and another person dead hours later in Mangakino, and yet another died after a three car crash near Katikati yesterday afternoon.
While the rest of us are caught up in Christmas shopping, the dilemma over what to serve up for Christmas lunch and whether the day is going to run smoothly, for those families there will be an aching gap this festive season - and for many more to come.
Read more: One dead, four taken to hospital after SH2 smash
Another road fatality - four dead in 24-hours
The impact on emergency service staff having to attend these accidents can't be underestimated.