There is only one way to describe loan sharks who target poor communities: Ruthless.
The activities of some of these fringe lenders has been labelled predatory and, up until now, the law has allowed them to target the most vulnerable.
It has also allowed them to charge exorbitant interest rates to borrowers who often have limited understanding around the conditions of their loan.
The Government has drawn up a raft of new laws to crack down on these lenders.
Minister of Consumer Affairs Craig Foss says the new laws will tackle "predatory" behaviour, making it illegal to lend money to someone who can't pay it back. He cites allegations in the Pay Day Loans case as an example.