NBA star Charles Barkley famously said from the platform of a Nike commercial: "I am not a role model."
After a raft of controversial off-court actions, his refusal to be perfectly clean just because he played basketball at a professional level sparked a debate over sports stars as role models.
The things he said during those years in the 90s - that other adults were jealous, that kids shouldn't look up to sports stars 'cos they'll never be as good as them - could well be the same thoughts that are running through Jesse Ryder's head.
Ryder and his Black Caps teammate Doug Bracewell have been ruled out of the next game after getting into a stoush with fans who ribbed them about the team's recent scoring record.
Given they were injured, and therefore not meant to be drinking, the punishment seems to be something of a slap on the hand and free ticket to do it again despite it being the latest in a line of indiscretions on Ryder's part.