Labour candidate Tamati Coffey no doubt learned a few lessons about politics and the importance of perception this week.
The former TV presenter organised a protest at Simon Bridges' Tauranga office on Saturday asking for immediate action to ban oil and gas exploration in the West Coast Marine Mammal Sanctuary.
He said at the time the protest was not linked to the Labour Party and was a personal crusade. That point, understandably, was lost on many.
Those who gathered for the protest also appear to have been confused because many displayed their political affiliations.
A few days after the protest, Labour leader David Cunliffe said the party actually approved of oil exploration in the sanctuary if it was done responsibly.