It may be the digital age but don't write off the dusty tomes just yet.
The queue of people which snaked down the road on Saturday morning outside Mount Action Centre were not queuing for the latest iPhone or XBox release, but the opening of the Tauranga Rotary Club's 27th Annual Easter Book Sale.
Book sales are ever popular in the Bay, with the Rotary sale one of several that have bookworms squirming with delight.
Not only do the sales raise valuable funds for charity - the Rotary one is hoping to collect $100,000, for polio and for oil heaters to help heat needy Bay homes.
But they also serve a valuable community purpose by recycling preloved books to a new readership.