An advisory group has recommended all pupils in low-decile schools should be offered free food to help combat child poverty.
One in four, or about 270,000 New Zealand children, live in poverty, which according to the advisory group affects their development, behaviour and physical health.
The figures raise serious questions as to how we, as a society, feel about so many children living below the poverty line.
There are no easy solutions to the root causes of poverty such as expanding income inequality and high unemployment but - given the number of discussions and reports on the issue - it's time for the Government to act.
Prime Minister John Key has already dismissed as "dopey" another recommendation from the advisory group for a universal child payment and Social Development Minister Paula Bennett has been accused of being flippant about child poverty by saying measuring it was difficult because children moved in and out of poverty on a daily or weekly basis.