While most of us just talk about how terrible it is for kids to go to school hungry, one local dad has actually done something about it.
Gate Pa father of two Stephen Pearson was shocked when he noticed some students at his child's school were, in his words, "really, really, really hungry".
The confronting discovery upset him, but instead of sharing his concern with someone and hoping for change, the port worker decided to take action himself.
He set up the Facebook page Kids Love Kai as a means of co-ordinating donations of Rice Bubbles, Corn Flakes and fresh fruit, which he could then personally deliver to schools and a daycare in Tauranga.
His efforts are making it possible for staff to offer hungry children more food and some variety from the Weet-Bix some of them have been eating every day for years.