A 4x4 rolled and landed on its roof at a busy Tauranga intersection about 9.20 last night.
The maroon Toyota Surf crashed on Waihi Rd near the Takitimu Drive off-ramp.
No other cars appeared to be involved.
Bay of Plenty Times Weekend photographer Andrew Warner said a man was sitting on the road beside the truck looking shaken.
Bystanders looked after him until an ambulance arrived, he said.