With up to 40 events planned for the Bay this summer, it's set to be "one of the best", says the head of Tourism Bay of Plenty.
From the international cricket at the Bay Oval this month, to the gruelling Mount CrossFit New Zealand Team Nationals and Tauranga Arts Festival, both over Labour Weekend, the summer calendar of events kicks off with an action-packed start.
Other events in the summer season, which stretches from October through to the end of April, include the Port of Tauranga Half Marathon, V8 Jetsprints, Generation Homes Women's Triathlon and the Ocean Swim Series.
Other highlights include the New Zealand Garden and Art Festival which celebrates the diversity of the Western Bay region's gardens.
Plus no summer would be complete without Tauranga Christmas in the Park and the New Year's Eve celebrations, when thousands of revellers descend on Mount Maunganui.