Downtown Tauranga wants $150,000 from Tauranga City Council to "activate" some of the approximately 150 vacant shops and offices in the city centre.
Sally Cooke, spokeswoman for the mainstreet organisation, presented plans for a 12-month trial of activation installations to the council's Projects, Services and Operations Committee this morning. Cooke said the idea was to liven up for-lease spaces with window displays, retail pop-ups, and displays of art, culture, theatre, film, music, performance and more.
Goals of the programme included to "mitigate the current image of an emptying city" and to help property owners secure new leases.
About 150 of the 704 sites in the area of the CBD represented by Downtown Tauranga are up for lease.
Many retailers have reported being under pressure from flagging foot counts amid ongoing disruption from big city centre building and roading construction projects.