With Daffodil Day approaching, the Waikato/Bay of Plenty Cancer Society is asking the community to dig deep for the event's 25th anniversary celebrations on August 28.
Since it was introduced as a nationwide event in 1991, Daffodil Day has become one of new Zealand's most recognisable campaigns, and the Cancer Society's biggest fundraiser.
The annual appeal runs for the month of August and involves thousands of volunteers and many events across the country, culminating in a street collection on the last Friday of August.
"Every donation received from our Daffodil Day appeal will stay in the region and continue to help people in our local communities," said Maria Low, spokeswoman for the Cancer Society's Waikato/Bay of Plenty division.