The colour yellow will be a major feature today as the Cancer Society readies itself for its major fundraiser.
More than 600 volunteers will hit the streets in the Bay for Daffodil Day with every dollar donated used to support Kiwis who are affected by cancer and vital research to prevent future cancers, alongside education and advocacy.
Waikato/Bay of Plenty Cancer Society fundraising manager Catriona Findlay said come rain or shine they would be out and about at collection sites from Katikati to Te Puke.
She paid credit to the volunteers and said many of them had their own personal story and wear their daffodil not only as a symbol of hope, but to remember loved ones they have lost to cancer.
Money raised would be used to provide supportive care services for people with cancer, as well as their families, carers and friends.