In London, we used to call motorcycle riders "temporary Londoners". So frequent was the number of motorbike accidents that other motorists almost became blasé to seeing yet another crushed bike and rider.
Despite its uber-cool status, you will never get me on a motorbike. Statistics show that you're 20 times as likely to be involved in a fatal crash or injury on a motorbike than in a car.
Yesterday we reported that Tauranga police, along with ACC and the New Zealand Transport Agency, had launched a safety initiative for local riders. It included encouraging riders to wear high-vis clothing.
Given that four men have died on local roads this year, you would think the local biking community would be behind this crackdown. But police report that riders resist wearing jackets because it is "uncool". Bikers like to wear black.
Admittedly a bright yellow windbreaker is not sexy. But neither is having your leg amputated by a car that pulled out right in front of you, simply because they didn't see you. Good that bikers like to wear black - they must go to a lot of funerals.