A child has been hurt following a serious crash in the eastern Bay of Plenty.
Police are responding to a crash on Reid Rd, Taneatua, which happened about 3.10pm.
A St John ambulance spokeswoman said one person was transported by helicopter to Whakatane Hospital in a critical condition.
A police spokeswoman said the road is closed and motorists are advised to avoid the area if possible.
![An area of Reid Rd has been cordoned off. Photo / Supplied](https://www.nzherald.co.nz/resizer/v2/BBX65IKNRQ3SELAAMG3YXRXTPA.jpg?auth=d010d090c2489edb853799c13eea134ddfe1bde945104900faeb1060f6b8b4c9&width=16&height=12&quality=70&smart=true)