Mr Craig said he was delighted to announce Mrs Cunliffe as the new candidate.
"Deborah is an outstanding individual with a strong career serving people.
"She has integrity, intelligence and a heart for delivering healthy communities."
Mrs Cunliffe's experience in both hospital governance and at grass roots level gave her a unique perspective on health and social welfare issues.
The ageing population would be a focus for her, addressing accommodation, quality of care and fair pay for those care workers, she said.
As well as addressing social issues, Mrs Cunliffe would campaign on the party's four key policies: binding referenda, $20,000 tax-free income, tougher penalties for serious crime and abolition of Maori seats.
Mrs Cunliffe moved to the Bay of Plenty from the UK with her husband and children in 2003.
Craig spells out party policies
Conservative Party leader Colin Craig launched the party's Bay of Plenty campaign at a public meeting in Tauranga last night.
Focusing on promoting the party vote, Mr Craig addressed the party's four key policies: binding referenda, $20,000 tax-free income, tougher penalties for serious crime and abolition of the Maori seats.
The party also wanted to see fewer MPs in Parliament, tougher justice, and the anti-smacking law removed as it targeted the wrong people, he said. "Instead of going out and catching the bad guys, we're harassing parents who are trying to do good."
Tax was hard on low-income families and the party would want to introduce no tax for people earning $20,000 or less annually, he said.
The level of safety in New Zealand was a concern and the re-offending statistics were concerning, he said.
"There are places in New Zealand you wouldn't want to walk at night for fear of your own safety."
He wanted to see prisoners working to fund their living costs and to give back to the people affected by their offending.
The existence of Maori seats created division, which the party wanted to see removed, he said.
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