A Pāpāmoa dairy is brightening essential workers' days by footing the bill for their supplies.
When an essential worker comes into Papamoa Super Seven, a popular Tauranga superette, in uniform, they do not walk with their wallets any lighter.
Owner Svetlana Singh said it was their way of giving back to those "working so hard" at this time.
She said they had been part of the neighbourhood for five years and the people had always been "so lovely".
"We just thought we need to help each other right now... it's time to show humanity."