A Covid-19 vaccine information booklet using Māori faces on cartoon virus figures has been immediately withdrawn from circulation after it was deemed racist.
The race relations commissioner today slammed it as "culturally ignorant" and "racism to the core" and an investigation has been launched after the publicity material, "Let's Give Covid-19 The Boot", was issued by the Bay of Plenty District Health Board and its public health arm, Toi Te Ora Tauranga.
It provides information about the Pfizer vaccination with the Covid-19 virus portrayed as Māori.
But the imagery has sparked an uproar with a Government MP weighing in, citing the use of the mataora on the Covid virus as disrespectful and sending "weird" signals.
Commissioner Meng Foon today said it was a degradation of mataora which was tapu. He also questioned if the board's cultural advisory unit was ever involved in vetting the material.