One of the Coromandel's major tourism operators is among businesses in the region struggling to find experienced staff.
The Lost Springs, which is a restaurant and spa resort, is in urgent need of qualified staff to fill the roles for the busy summer period, with chief executive Alanna Kilne saying the staffing gaps have been a significant hurdle for the business.
"It's incredible that at this time we have a township so short of hospitality staff, and services as well," Kilne said.
She said that finding a local gas fitter to fix an oven in the commercial kitchen has proven almost impossible, and she's been looking further afield as far as Tairua because she can't get anyone locally in Whitianga in time.
"If our kitchen doesn't fire up, my restaurant can't open, It's getting critical now."