The 30km/h speed limit in the CBD has been welcomed as being "not much of a change" as cars have already slowed down while the city centre grapples with major development projects.
Brian Berry of Downtown Tauranga said most cars, ''I would think, probably aren't really travelling at much different speed to that when they're moving around downtown''.
"I think the intention is good but I don't know that it will have much of a change."
Read more: Tauranga CBD transformation hitting some businesses in the pocket
About $20m in building consents issued for multi-units and apartments
Berry said the council was aiming to make the CBD more pedestrian-friendly and slow down traffic while all the construction projects were going on.