Today the first of many end-of-year collections for the Tauranga Community Foodbank begins.
Members of the Tauranga Te Papa Rotary Club will be collecting cash or cans while at Bureta Countdown. Their efforts come as Bay of Plenty Times launches its Christmas Appeal this weekend and will be included as part of the appeal.
Club member Neil Percival said the Rotary Club will be at the supermarket from 10am to 6pm, and doing the same again at Countdown in Bethlehem in two weeks' time.
"Most of us in society don't realise how desperate some people are. Particularly when it's food. There's a terrible problem out there."
Percival would know. He's spent that past two to three years on the board of the foodbank and has just this week stepped down from the role.