An elderly man parking at Papamoa's Fashion Island lost control of his car and careered through the front entrance of a superette, injuring a woman working behind the counter.
Emergency services were called to the Centamax Superette on Gravatt Rd, about 1.30pm yesterday.
Acting Senior Sergeant Wayne Hunter said the driver, in his 80s, was parking adjacent to the superette when, for some reason, he put his foot on the accelerator, sending the car straight through the front of the shop.
Mr Hunter said the car hit the shop front door on its way through, then ricocheted off and struck the front counter, pushing it back and injuring the shopkeeper standing behind it.
Centamax Superette owner Rupinder Gill, who also owns Papamoa Liquor Centre, said he was working in the liquor store when he saw the car mount the pavement and smash into the superette.