"The phone has been ringing non-stop, but unfortunately anyone who wanted to stay three nights and didn't book has had to be turned away. We expect to be fully booked shortly. But where we have any gaps we tend to fill them pretty quickly with camper van tourists, who just turn up and don't realise they need to book ahead."
Papamoa Beach Resort manager Joy Archer said the resort still had some camp sites down the back free, but the rest of accommodation on the beach side had already been snapped up.
Ms Archer said phone inquiries were flooding in.
"As long as the fine weather continues we expect to be at full occupancy very soon," she said.
Full occupancy was 1100 people.
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Ms Archer said the resort was already fully booked for Waitangi weekend.
Kaimai View Motel owner, and Tauranga Motel Association president, Bruce Rutherford said: "While there are still a few rooms available, they're filling up fast."
With the continued fine weather and lots of events on this weekend, most of the motels in the Western Bay are well on their way to being fully booked, he said.
Mr Rutherford said: "The moral of the story is to book early or you miss out."
Sapphire Springs Holiday Park Katikati co-owner Gareth Anderton said all the motel units were fully booked but there were still quite a few powered and non-powered tent sites free although he expected them to fill up if the fine weather continued.
"We've been pretty busy this summer and we expect that to be the case this weekend and also the next."
Mr Anderton said full occupancy was between 200 to 250 people.
Omanu Cosy Corner Family Holiday Park owner Greg Davidson said: "Accommodation-wise we're fully booked, but we still have a handful of camp sites free, with a three-night minimum. I'm sure it won't take us long to fill up. Anyone just turning up on Friday will probably be out of luck."
Mr Davidson said the booking situation was much the same for Waitangi weekend, with only half a dozen camp sites still free.