Twenty crosses, some more than two-metres tall, have been erected along State Highway 2 this morning.
Five volunteers from the for the Fix the Bloody Road campaign placed the crosses and two large billboards near the intersection of SH2 and Te Puna Quarry Rd.
The group had been campaigning for a four-lane, median-strip highway from Tauranga to Katikati and SH2 safety improvements.
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Andrew Hollis, a spokesman for the group, said the crosses were a visual representation to show how many people had lost their lives on the stretch of road between Tauranga and Katikati in recent years.