The Bay's biggest cruise ship season kicks off this weekend when the Sea Princess sails into Tauranga on Saturday and the whole community is being urged to put out the welcome mat.
Mount Mainstreet manager Peter Melgren said it was vital the estimated 168,000 cruise passengers and 30,000-odd crew visiting during the 2014-2015 season were made to feel welcome.
New figures showed about 40 per cent of cruise ship passengers would return to a place they liked while on the cruise, creating huge opportunities for the area, he said.
"Even if each of our cruise ship visitors spent an average of $300 a day in cash or added value, it's hell of lot of money and extra wealth coming into the local community."
It is estimated more than $45 million will be injected into the Western Bay economy over the 2014/2015 season.