The inaugural Bay of Plenty/Waikato Business Expo kicked off today.
The event was opened this morning by Waikato MP Tim van de Molen with exhibitors attending from across the North Island.
Billed as "the expo where business gets done", organisers said it was a valuable chance for companies to tap into one of New Zealand's most prosperous regions which was home to an estimated 700,000 people and 85,000 businesses.
Event Director Sharon Giblett of Jigsaw Solutions Group said entrepreneurs, businesses and professionals from as far away as Auckland, Wellington and Taupo would be exhibiting at the event and were keen to be part of the action.
"This expo is more than a networking event. With quality exhibitors in attendance it's a place to tap into expert knowledge, create new opportunities, generate leads and connect with customers and suppliers that can effectively grow your business," she said.