A Mount Maunganui burns victim is horrified a new challenge sweeping through social media is gaining popularity with young people setting themselves alight for internet glory.
Donna Gregory-Marshall said the Fire Challenge was ridiculous, dangerous and insulting. "I find it really upsetting because I didn't choose to have my scars. It was an accident. Whereas these people introducing this idea ... these kids are possibly going to give themselves scars," she said.
"I don't even know why anyone would want to do that. Go eat a katipo spider or something. You might as well jump out of a plane without a parachute."
The challenge, popular in America, involves people covering their body with flammable substances and setting themselves on fire while another person videos and shares the act on social media sites.
Two people have reportedly died from the act, including a 15-year-old American boy.