Graeme Marshall has been chairman since late 2012 of the Biosecurity Ministerial Advisory Committee.
"Biosecurity is something I feel very passionate about," he said.
While company directors in the Bay understood its importance because of Psa, across the country generally there was less understanding of the implications of biosecurity incursions, he said.
"There's a tidal wave coming at us and the risks are getting enormous. A lot of people don't understand it's not just the primary sectors that are hit, there's a huge knock-on effect across other sectors like tourism. Awareness is critical."
Mr Marshall also sits on the Bay of Connections governance group and is the Regional Growth Study Action Plan Development Champion.