Peter Evans and his family raided their house to find pink items to wear during the Papamoa Beach Pink Walk.
Sporting a pair of bunny ears he borrowed from his daughter, Mr Evans said he, his wife and two children had a great time. Since they now had all the pink gear, Mr Evans said the family would also take part in Tauranga's Hot Pink Walk on October 16.
"This was the first time I've been to a pink walk. I don't know anyone who has been affected by breast cancer but I know a lot of the people there had so it was good to be alongside them."
Mr Evans said in the morning the family had raided their Brookfield house, found every pink item they had, chucked it all in the middle of the room then "went at it".
Mr Evans was at the event representing Unilever, one of the sponsors.