A new lifeguard tower has been erected on one of the Bay's busiest beaches in response to increased demand from swimmers ahead of the summer season.
The Surf Lifesaving New Zealand tower was installed at Tay St beach at Mount Maunganui yesterday in time for the beginning of Surf Lifesaving New Zealand paid patrols in the area, which start on Christmas Day.
Eastern region lifesaving and education manager Leigh Sefton said the tower would be a huge help as a base for lifeguards working over the summer patrolling the area.
The tower, which is owned by Surf Lifesaving New Zealand, is usually stored out the back of the Mount Maunganui club when it's not being used for sport events. Mr Sefton said it made sense to bring it out to help patrol the area, which had experienced a surge in demand for lifeguard services in recent years.
During the 2011/12 summer lifeguarding season, seven people were rescued from the Tay St area by surf lifesavers.