Travel Safe Programme Leader Karen Smith said for people on bikes, being seen by other road users, especially during low light and poor visibility, is essential to their safety.
"Whether it is the preferred travel method to get to work or school, for recreation or to experience the region's scenery, riding a bike is a fun, affordable and healthy way to travel as well as a great way to travel all year round.
"But with reduced daylight hours and autumn settling in, people riding bikes are urged to take extra care and keep safe by being fully visible on the roads," she said.
Smith said for people on bikes, being seen by other road users, especially during low light and poor visibility, was essential to their safety.
"Using front and rear bike lights and wearing bright, reflective and high-visibility clothing are simple ways for people who ride bikes to improve their visibility," Smith said.
ACC Workplaces and Toi Te Ora – Public Health Service would encourage workplaces to support active transport and physical activity through promotion of the "Be bright, Be safe, Be Seen – Safe Cycling" campaign as part of their WorkWell programme.
Police would do a follow-up campaign encouraging people on bikes to be safe and be seen.
Cities, towns and regions around New Zealand, including Tauranga and the Western Bay of Plenty, would focus on increasing riders' awareness on how to improve their own and their bikes' visibility.
The 'Be Bright' campaign coincides with the end of daylight savings.
Be Bright 2019 – Checkpoints from 4.30pm to 5.30pm
Monday, May 13: Harbour Bridge (city centre side)
Tuesday, May 14: Grenada St – Reilly Avenue Reserve
Wednesday, May 15: Turret Rd
Thursday, May 16: Chapel St bridge (Otumoetai end)
Friday, May 17: Cameron Rd by Tauranga Hospital
Monday, May 20: Matapihi Bridge