Brazen thieves, one allegedly armed, have smashed through cabinets at Michael Hill Jewellers in Mount Maunganui while members of the public looked on.
In a video posted to social media, three people wearing hoodies and masks are seen smashing jewellery cabinets at the Bayfair Shopping Centre and putting the jewellery in bags.
The sound of glass smashing can be heard and glass can be seen on the floor, alongside the sound of an alarm going off and people calling out.
One thief can be seen standing on the glass cabinet and breaking it with their foot before jumping over and grabbing more items.
The other two can be seen running from one side of the store to the other filling bags.