This weekend Bay women are expected to flock to the Bay of Plenty Times offices as the fourth indulge Bay Model kicks off in association with Blur Eyecare.
Last year's competition attracted about 100 women and Bay of Plenty Times event manager Dayna Comeskey expected to exceed that number this year based on the entries already received.
"This year the event is bigger and better than before. This weekend it's a very casual meet and greet where you fill in a form, have a few pictures taken and meet some of the team."
This year the event has more designers involved. indulge editor Annemarie Quill, one of the judges, said the team was delighted the event had attracted high-profile local designers.
"It is great to have local company Blur involved as they really lead the way in New Zealand eyewear style. We are thrilled to have on board three awesome local fashion houses - all of whom embody the style of the indulge women - Sisters & Co, Augustine, and George Edward."