One of Netflix's newest series created by Hollywood star Melissa McCarthy is featuring the Bay of Plenty Times.
The Bay of Plenty Times is referenced in an episode of the Netflix series God's Favourite Idiot.
The show was created and produced by McCarthy, who also stars in the show, alongside Tūhoe's Ana Scotney, who gave the regional newspaper the shout-out.
Scotney retains her New Zealand accent as she appears alongside US actors McCarthy and her husband Ben Falcone, a co-producer.
The series, 16 episodes to be delivered in two seasons of eight episodes, is about a mid-level tech-support employee who falls in love with his co-worker at the same time he becomes the "unwitting" messenger of God.