The power behind the Bay of Plenty Times Christmas Appeal just got a whole lot stronger as Gilmours Tauranga joined the campaign as a sponsor this week.
Gilmours Tauranga owner Jason Morrissey said he was excited to contribute to the good cause.
He said the wholesale food and beverage supplier had donated goods to the Tauranga Community Foodbank on a monthly basis for a number of years.
"There's no secret that some families are under a lot of pressure at the moment. We saw it as an opportunity to help out the community at a hard time in the year."