The Bay of Plenty has been named one of New Zealand's top 10 destinations.
The international consumer poll was conducted by travel experience provider Experience Oz + NZ.
The 2016 survey found Fiordland was the country's top destination, closely followed by Queenstown and Taupo.
The Bay of Plenty ranked 10th.
Other regions in the list were Taranaki, Nelson, Dunedin, Hanmer Springs, Whanganui, Central Otago.