Bay of Plenty's magnificent scenery has proven to be one of the perfect stages to show the world what 360-degree filming can deliver.
Tourism New Zealand and Nikon Australia have today launched a new global partnership to deliver stunning travel experiences that showcase New Zealand's spectacular landscapes using Nikon's KeyMission 360-degree camera.
The videos focus on three areas: the pristine wilderness of Doubtful Sound, the Bay of Plenty coastline and Auckland's thriving multicultural hub, including Waiheke Island.
Tourism New Zealand general manager Australia Tony Saunders said it was not surprising New Zealand was chosen to showcase Nikon's new camera.
"Magnificent landscapes and scenery and world class action packed activities make it a photographer's paradise.