Breast Cancer Foundation NZ ambassador Stacey Morrison is encouraging Bay of Plenty folk to host a get-together in May to raise funds for Breast Cancer Foundation NZ.
Registrations are now open for Pink Ribbon Breakfast and the Breast Cancer Foundation hopes to top last year's total of more than 100 breakfasts in Bay of Plenty, where about 160 women are diagnosed with breast cancer each year.
Proceeds from this year's Pink Ribbon Breakfasts will go towards innovative breast cancer research and patient support.
Morrison's connection with the cause is strong and personal: sadly, her mother Sue died of breast cancer aged just 45.
She said that when you experienced grief, it helped to do something proactive – which was why she became a BCFNZ ambassador. Fronting the Pink Ribbon Breakfast campaign was one more way Morrison could honour her mother's memory.