A Bay of Plenty man and his 9-year-old son narrowly escaped rapidly rising floodwaters as they fled Edgecumbe this morning.
Glen Fraser and his son Seth had been buying posts at the town's RD1 store.
"It was like a wall of brown water. I threw Seth in the truck and we were out of there," Mr Fraser said.
"We were just in the car park at Edgecumbe about to come home anyway and a lady was driving past on the road, which was still bone dry at that point, and she called out to the worker she knew at RD1 'get out, get out!'.
"I looked across to the direction she was pointing in and there was a wall of brown river water flowing down the road. That's when I realised straight away what had happened. We jumped in the truck and left the area straight away."