Fonterra's $6 forecast milk price will cost Bay of Plenty dairy farmers $126 million - more than last year's $74 million drought - and leaders warn the economic fallout will be felt across the region.
Federated Farmers Bay of Plenty dairy chairman Steve Bailey expected his dairy shed income to drop 25 per cent.
The lower 2014/15 kgMS forecast would have a big impact as farmers tightened their belts and stopped spending, he said
"We had a big payout last year and if you drop that by $2 it's a significant amount of money that is not being spent in the Bay."
New tractors and capital works would go by the wayside and associated contractors or businesses reliant on the agriculture sector would feel the brunt, he said.