The Bay Conservation Alliance formally launched in Tauranga last night.
Chief executive Michelle Elborn said the organisation was set up to support community-led environmental restoration and nature conservation initiatives.
"Very exciting to get to this point. From here onwards, we want to grow our membership base. We've got six currently.
"So we want to extend our reach of support to more community conservation groups."
Conservation Minister Eugenie Sage was the keynote speaker at the launch event at the Tauranga Yacht Club at Sulphur Point.