The Kiwifruit Product Group is to start a three-year marketing programme to raise awareness about kiwifruit in Australia and increase consumption.
Chairperson Tony Ponder said the campaign, which kicks off in July, would focus on increasing consumption by communicating the high nutritional value of kiwifruit.
Gold export volumes across the Tasman were expected to increase while green would remain similar or lower than last year.
In 2014, 285,000 cartons of gold kiwifruit were exported to Australia and just over 1.35 million cartons of green kiwifruit.
"Most of this lift in volume is around the new Sungold variety which is more tolerant to the deadly Psa bacteria which has affected the Hort16a Gold variety," he said.