The Tauranga Chamber of Commerce is keen to encourage entrants in the workplace safety category of this year's Westpac Tauranga Business awards.
Citing research conducted by the Carnegie Foundation in America into what makes people successful, the chamber said attitude accounted for 85 per cent, while knowledge and skills made up only 15 per cent.
"Tapping into this well of attitude is the challenge for employers, managers and supervisors who have responsibility for workplace safety practices and culture," said chamber operations, events and training manager Anne Pankhurst.
"Empowered leadership sets the culture and safety for the entire organisation. It's leadership that makes a difference between being average and excellent. Innovation and success count for little with the loss of an employee to injury."
Ms Pankhurst said winners of the ACC Workplace Safety Award all had one thing in common, a commitment by those who led the business to changing employees' attitudes to safety and embedding robust health and safety procedures and practices into daily routines.