Alcohol consumption remains a significant factor in violence offences and anti-social behaviour, say police.
Western Bay of Plenty police Inspector Clifford Paxton said while work had been done by police and other agencies in highlighting the "family violence is not okay" message, more work still needed to be done.
Earlier this week, the Bay of Plenty Times ran an article about more reporting of family violence, and Mr Paxton was asked to further elaborate on what was sparking this trend, and what was being done to address these problems.
Mr Paxton said greater awareness around anti-violence campaigns such as "It's Not Okay" was paying dividends, resulting in a significant increase in reporting of incidents of family violence.
"There appears to be a greater willingness to report incidents of family violence and disturbances within the home. What we are seeing is people reporting incidents more often, and more often at a lower level. This is a positive in regards to reducing victimisation," he said.