Andre Hart thinks movies like Jaws have given sharks a bad rep, so he is hitchhiking 3000km in a shark suit to put the record straight and give his "shark friends" a helping fin.
The Tauranga man set off from Auckland on Sunday, reaching Cape Reinga before turning around and heading south, with the goal of reaching Bluff and finishing up in Christchurch.
All he was carrying with him were two shark suits, food, water, a camera, tent, sleeping bag "and changes of underwear, make sure you write that!".
He was not obsessed or fanatical about sharks, but believed it was his turn to make a difference to a species being wiped out by fin poachers. "I guess I just watched a few too many shark weeks and thought we better do something about it."
His fundraising effort had already exceeded his goal of $1500 on PledgeMe, cracking the $1600 mark yesterday which would all go straight to the World Wildlife Fund (WWF), "the leading organisation in wildlife conservation and endangered species".